|
|
Internet Marketing Strategies
The internet marketing process is
often overlooked by the majority of companies looking to get on the
web. However to take full advantage of this medium, you need to
devote as much attention to internet marketing as you do to the
design. Our aim is to develop an effective internet marketing
solution through an integrated approach of both design and internet
marketing to harness the full potential of the web for your company.
However you must ensure that your Domain Name is used in all your
signwriting advertising, invoicing and stationary. If you
want people to visit your website they have to know about it.
Below is a summary of the components
that make up our internet marketing package. However, every client is
unique. We research the target market of each client and create a
personalised internet marketing plan that will achieve the best
results for their particular requirements.
Reciprocal Links:
We will research your target market
and identify the type of sites that are appropriate for building
inbound links from. Using groups, lists, keywords, we then build a
master list of sites to contact. We then visit these sites one by one
to find the e-mail address of the site maintainer to contact and to
gather information about the relevance of the site in question. We
then contact the site maintainer by e-mail with our proposal, which we
write and in relevant cases also personalise/customise. We correspond
with them and answer all and any questions they may have. For sites
where an inbound link is actually generated, we send the suggested
HTML, help on setting it up, then change the HTML to create a like
link where needed on your site, confirm and check to see that the
inbound link is up, etc. etc.
Web Rings:
This is a variation of reciprocal
links. A web ring is a group of sites with a common interest that have
linked together to form a ring. Each member site has a link at the
bottom that will take them to the next site in the ring or to an index
page where they can select the site they want to visit. There are
thousands of web rings covering every possible subject. We will
research suitable web rings and set up your company on the ring.
Banner Advertising:
We design an interactive animated
banner advert, using a variety of techniques proven to significantly
increase click through rates. We will then set up the banner on a
carefully researched selection of banner exchange programs targeted to
particular regions or industries. We can also offer guaranteed banner
programs where you pay only for visitors who click through to your
site - typically 30 pence each. This is a similar situation to
arranging links but with a banner instead. Entry level banner
campaigns through major search engines such as Yahoo charge around
65.00 for 100 impressions.
Newsgroups:
There are thousands special
discussion groups called newsgroups on the Internet. These are highly
targeted groups that cover every possible interest. We will research
these lists and select the most appropriate ones for your target
market. We can then send a specially prepared informative article to
the chosen groups with a link back to your site.
E-zines:
These are online newsletters. There
are literally thousands of these newsletters covering every possible
subject imaginable. To receive these e-zines, people CHOOSE to
subscribe. They therefore are highly qualified leads. By submitting
articles with a link to your site, you can generate a lot of traffic.
Opt-In Email:
This is the part of internet
marketing that brings everything together. All the methods previously
described have been methods to get people to visit your site. However
this isn’t enough. Once a visitor comes to your site you need to hook
them so they will return. Opt-in email is the most effective method
for doing this bar none. Opt-in means the visitor chooses to be put on
your e-mail list. The bait for getting them to do this is the offer of
free information in the form of an online newsletter or ezine which is
mentioned above. This will allow you to build a growing list of
prospective customers who are interested in the kind of products and
services you offer. You will then be able to turn casual visitors to
your Web site into successful long term business relationships built
on friendship and trust.
Copywriting:
The design of your site is the first
impression a visitor will get of your site. However the most
overlooked part of the site is copywriting. This is the text that will
hook the casual visitor and turn them into a valued long term
customer. Most design agencies were set up by either programmers or
graphic designers - neither of which has a clue about internet
marketing. We will turn your text into professional direct marketing
copy that will entice visitors to take action.
Press releases:
This is only suitable
for a site that is particularly newsworthy or offers any unusual
services.
|
